The author of Strategy from the Outside-In, a co-winner of the 2011 Berry-AMA prize for the best book in marketing, George is an expert in marketing and strategy. He has taught at Stanford University and the University of Toronto, and has held visiting appointments at MIT, the Harvard Business School, and the London Business School. He has consulted for such clients as General Electric, IBM, Unilever, Coca-Cola, Boeing, Best Buy, and Medtronic.

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