Cloud computing, mobility, data analytics, social, and sensors are disrupting established business models and reshaping customer experience across industries. Working in concert, these advanced technologies are eroding barriers to entry, lowering costs of transactions, and increasing speed-to-market. Fragmented user experiences are becoming more intuitive and seamless, with fewer hand-offs and greater continuity across customer touch-points and channels. Shawndra Hill, professor of operations and information management at Wharton, and Shaji Farooq, senior vice president for advanced technologies at Wipro, weigh the opportunities and challenges that advanced technologies bring in this white paper produced by Knowledge at Wharton and sponsored by Wipro Technologies.
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