Why Banks Should Treat Their Customers as ‘Citizens’

Banks have had a difficult time in the recent global economic crisis. In addition to closings and government bailouts, their image has taken a beating. This will have serious consequences in the long term, many analysts say. The way forward is to empower the bank customer, says Enrique Goni, CEO of Caja Navarra, a savings bank in Spain, in this conversation with Wharton management professor Mauro F. Guillen.

To read a transcript from this video, see: Caja Navarra CEO Enrique Goni: ‘Banks Must Treat Customers as Citizens’


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