Why Banks Should Treat Their Customers as ‘Citizens’

Banks have had a difficult time in the recent global economic crisis. In addition to closings and government bailouts, their image has taken a beating. This will have serious consequences in the long term, many analysts say. The way forward is to empower the bank customer, says Enrique Goni, CEO of Caja Navarra, a savings bank in Spain, in this conversation with Wharton management professor Mauro F. Guillen.

To read a transcript from this video, see: Caja Navarra CEO Enrique Goni: ‘Banks Must Treat Customers as Citizens’

 

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"Why Banks Should Treat Their Customers as ‘Citizens’." Knowledge@Wharton. The Wharton School, University of Pennsylvania, 17 December, 2012. Web. 15 October, 2019 <https://knowledge.wharton.upenn.edu/article/why-banks-should-treat-their-customers-as-citizens/>

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Why Banks Should Treat Their Customers as ‘Citizens’. Knowledge@Wharton (2012, December 17). Retrieved from https://knowledge.wharton.upenn.edu/article/why-banks-should-treat-their-customers-as-citizens/

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"Why Banks Should Treat Their Customers as ‘Citizens’" Knowledge@Wharton, December 17, 2012,
accessed October 15, 2019. https://knowledge.wharton.upenn.edu/article/why-banks-should-treat-their-customers-as-citizens/


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