A new, comprehensive accounting standard is set to change the way many companies recognize revenue in their financial statements, and that could reverberate through myriad systems and processes in significant ways. Many companies do not yet realize the degree of change the new standard will usher in, nor how it could affect many industries in unexpected ways, according to experts at PricewaterhouseCoopers (PwC) and Wharton, who discuss the implications in this white paper.

Comments

New This Week

How Fast-Casual Brands Build Loyalty
Podcast

How Fast-Casual Brands Build Loyalty

August 13, 202631 min listen

Joel Bulger, CMO of WOWorks, discusses brand differentiation, customer personalization, loyalty, AI, and marketing across a portfolio of restaurant concepts.

The NFL’s Biggest 2026 Questions
Podcast

The NFL’s Biggest 2026 Questions

August 12, 20261 hr 9 min listen

Aaron Schatz, national NFL analyst at ESPN and chief analytics officer at FTN Fantasy, breaks down 2026 NFL projections, the teams poised to rise, and the factors that shape a season forecast.

Can AI Companies Regulate Themselves?
Podcast

Can AI Companies Regulate Themselves?

August 12, 202614 min listen

Wharton professor of legal studies and business ethics Kevin Werbach explains why AI governance is so difficult, why companies can’t be left to regulate themselves, and what governments need to do as AI becomes more powerful.