The K@W Network:
Knowledge@Wharton technology and media editor Kendall Whitehouse explores the “marketing arms race” that is San Diego Comic-Con.
Like Citizen Kane, the new Steve Jobs biopic is a parable about the darkness that often accompanies greatness and the emotional cost of great achievement, writes Kendall Whitehouse in this[…]
Although San Diego Comic-Con is still five months in the future, tickets to this year’s popular culture convention sold out in nearly 90 minutes. Knowledge@Wharton technology and media editor Kendall[…]
Jerry Robinson, the creator of Batman’s iconic Joker, passed away last Wednesday. He helped bring respectability to comic arts, trained other star artists and fought for his trade’s rights, says[…]
Although the current spate of social media platforms burst onto the scene within the last several years, these tools have antecedents in earlier, traditional media. Before Facebook and Twitter, before[…]
For brands competing for mindshare at San Diego Comic-Con, the contest begins well before the event starts, as marketers roll out a series of ads that tap into fans' excitement[…]
Given the varied approaches to creating a buzz-worthy brand experience at San Diego Comic Con – including VR, escape rooms and immersive environments -- what should a marketer do to[…]
Combining themed physical space with a VR experience can create a compelling marketing experience – but can it grab a big enough audience?