Professor Raghu Iyengar discusses the expanding role of the chief revenue officer.
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The chief revenue officer is no longer just a sales leader.
Raghu Iyengar, Wharton marketing professor and academic director of Wharton’s Chief Revenue Officer Program, explains why companies are turning to CROs to align sales, marketing, product, finance, and growth around a single revenue strategy.
He also discusses how AI is raising the stakes for revenue leaders, why a holistic view of the organization matters, and how the role will continue to evolve as new sources of revenue emerge.
Wharton’s Americus Reed II explains why identity permission — the willingness to make a brand part of how we see ourselves — is increasingly important for marketers in the age of AI.
Experts from the Wharton Neuroscience Initiative and Masterminds Education explain why fostering adaptability early on generates lifelong returns, especially in the age of AI.
In a wide-ranging conversation with Wharton Dean Erika James, Kenneth Shropshire reflects on his unconventional path to academia and how the business of sports has evolved over his career.
