Professor Raghu Iyengar discusses the expanding role of the chief revenue officer.
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The chief revenue officer is no longer just a sales leader.
Raghu Iyengar, Wharton marketing professor and academic director of Wharton’s Chief Revenue Officer Program, explains why companies are turning to CROs to align sales, marketing, product, finance, and growth around a single revenue strategy.
He also discusses how AI is raising the stakes for revenue leaders, why a holistic view of the organization matters, and how the role will continue to evolve as new sources of revenue emerge.
Kent Smetters, faculty director of the Penn Wharton Budget Model, examines potential benefit cuts, tax increases, and a higher retirement age as policymakers confront Social Security’s looming shortfall.
Lindsey Carter, founder and CEO of SET Active, explains how the brand builds community through product drops, customer advocates, and social storytelling.
Joe Martinez, MLB vice president of on-field strategy, explains how the automated ball-strike challenge system balances accuracy, pace, and player strategy.
