Stefano Puntoni, Wharton professor of marketing, analyzes how OpenAI, Google, and Anthropic are pursuing distinct business models and growth strategies to compete in the rapidly evolving artificial intelligence market.
This Week in Business
Inside the Business Models of Today’s Top AI Platforms
Wharton marketing professor explains how leading AI platforms differentiate through strategy, monetization, and market positioning.
April 1, 2026
• 13 min listen
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