Stefano Puntoni, marketing professor at the Wharton School and co-director of the Wharton Human-AI Research Program, explains how artificial intelligence is pressuring SaaS margins, lowering barriers to entry, reshaping pricing models, and marking a potential inflection point for enterprise software markets.
This Week in Business
From Hype to Impact: AI Reshapes Enterprise Software
Wharton marketing professor and AI research leader examines how artificial intelligence is disrupting SaaS business models, pricing structures, and competitive dynamics.
March 4, 2026
• 13 min listen
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