Barbara Kahn, Wharton professor of marketing, discusses Saks Global’s bankruptcy, the strategic missteps behind it, and how luxury department stores can rebuild through experiential retail, omnichannel integration, and elite customer relationships.
This Week in Business
Inside Saks Global’s Bankruptcy and the Future of Luxury Retail
Wharton marketing professor analyzes the causes of a major luxury retailer’s bankruptcy and what legacy department stores must do to recover.
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