Doug Zarkin, chief marketing officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn to discuss how brands can forge emotional connections with consumers by embracing human truth, strategic partnerships, and creative campaigns like “Take 5 Clive” — all while balancing modern marketing tools such as AI.
Marketing Matters
Take 5 Oil Change CMO, Doug Zarkin
CMO of Take 5 Oil Change shares how emotional storytelling and strategic brand platforms drive loyalty, even in commoditized categories.
August 7, 2025
• 19 min listen
Listen to the podcast.
Subscribe wherever you listen to your podcasts.
Comments
New This Week
ICE Raids Have a Chilling Effect on Local Economies
New research from Wharton’s Zeke Hernandez reveals how cities targeted in last year’s Immigration and Customs Enforcement raids suffered long-term economic losses of up to $14 billion.
How Extreme Heat Affects the Economy
Professor R. Jisung Park discusses climate change and the impact of extreme heat on academic success and worker productivity.
AI and Financial Regulation
Bank of England Deputy Governor Sarah Breeden examines how regulators can promote innovation while ensuring financial stability as AI becomes increasingly autonomous and powerful.
