Stefano Puntoni, professor of marketing and co-director of Wharton Human-AI Research, shares insights from his research on how consumers respond to collective layoffs — revealing that offshoring, more than automation, triggers stronger negative reactions due to perceived breaches in the social contract between firms and society.
This Week in Business
How Consumers Perceive Layoffs: Offshoring vs. Automation
Wharton marketing professor explores how the reasons behind collective layoffs shape consumer sentiment.
May 2, 2025
• 8 min listen
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