Wharton’s Barbara Kahn and Dr. Americus Reed speak with John Taite, EVP of brand partnerships at Made Music Studio, about sonic branding, its effectiveness for brands, how it works alongside visual branding, and more.
Marketing Matters
John Taite, EVP of Brand Partnerships, Made Music Studio
Wharton experts speak with John Taite, EVP of brand partnerships at Made Music Studio.
September 12, 2024
• 21 min listen
Updated: September 13, 2024
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