Wharton’s Barbara Kahn and Annie Wilson speak with Erica Martin, marketing communications manager at Ford, about their “Dear Car Girl” campaign, and their marketing efforts geared towards women.
Marketing Matters
Erica Martin, Marketing Communications Manager, Ford Brand
In this episode, Wharton experts speak with Erica Martin, marketing communications manager at Ford.
March 21, 2024
• 16 min listen
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