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Wharton marketing professor Jonah Berger talks about his research on how language shapes engaging content in movies, books, and more.

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Ripple in water with Wharton School of the University of Pennsylvania logo above the text "Ripple Effect".
Podcast

How to Break Into the Workforce in an AI-Driven Job Market

April 14, 2026 • 13 min listen
Management

Matthew Bidwell, professor of management at the Wharton School, explores how the job search process is evolving for today’s graduates and what it takes to break into the workforce.

Three workers in helmets and vests assembling large letters "AI," symbolizing the construction or development of artificial intelligence.

Generative AI Won’t Create Value on Its Own

April 13, 2026 • 9 min read
AI

Wharton’s Rahul Kapoor explains why leaders need to think beyond the technology and focus on the strategic challenges of emergence, enablement, and embedding.

A small group, possibly a family, approaching a cozy craftsman-style house with a porch and plants.

How Homeownership Helps Build Wealth

April 13, 2026 • 5 min read
Real Estate

Mortgage modifications during the Great Recession helped distressed borrowers keep their homes and accumulate more capital gains wealth, a new Wharton study finds.