Financial Literacy Month May Be Over, but the Message Isn’t

Wendy De La Rosa, Wharton marketing professor, joins Wharton Business Daily host Dan Loney to talk about her research on financial literacy, personal finance education, and interventions. She shares that financial education programs in K-12 schools are best when education is coupled with experiential learning. She also discusses the importance of just-in-time financial interventions, where the intervention comes up at a time when people can take the action recommended. (This interview was originally aired as part of Wharton Business Daily’s Financial Literacy Month special.)