Cait Lamberton, Wharton Professor of Marketing, joins Wharton Business Daily to discuss how the pandemic has impacted celebrations, including Halloween, and her research on “carnivalesque.”
This Week in Business
Post-Pandemic Marketing: How Brands Are Navigating Ads as Consumers Look for Fun
Wharton professor explains concept of "carnivalesque" and her research on navigating the post-pandemic world
November 2, 2022
• 14 min listen
Wharton professor explains concept of "carnivalesque" and her research on navigating the post-pandemic world
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