Josh Kaplan, Manager of Doja Cat, talks about why today’s musicians need to stay relevant and be creative when it comes to utilizing social media.
This interview originally aired as part of Wharton Business Daily’s special on the music industry.
This Week in Business
Doja Cat’s Manager: Social Media is a Way for Musicians to Market Themselves & Their Music
Josh Kaplan talks about how musicians leaned on social media during the pandemic, and why that won't change going forward
August 8, 2022
• 11 min listen
Josh Kaplan talks about how musicians leaned on social media during the pandemic, and why that won't change going forward
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