Wharton Professor of Marketing Cait Lamberton says for more investors to participate in sustainable (socially conscious) investing financial services firms must change their marketing tactics.
This Week in Business
The Tricky World of Sustainable, Ethical Investing
Wharton professor discusses why people claim they care about sustainable investing but sometimes don't follow through
February 10, 2020
• 21 min listen
Wharton professor discusses why people claim they care about sustainable investing but sometimes don't follow through
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