Steve Vai, American guitarist and composer, winner of 3 Grammy awards (with 13 nominations), and owner of Favored Nations record label, joins host Americus Reed last week for a discussion on marketing strategies for musicians and label owners on Marketing Matters.
February 19, 2019
• 29 min listen
a Grammy Inspired Discussion
Subscribe wherever you listen to your podcasts.
Comments
New This Week
Podcast
The New Strategy Behind Revenue Growth
Professor Raghu Iyengar discusses the expanding role of the chief revenue officer.
Podcast
What the World Cup Teaches Brands About Cultural Marketing
Wharton professor Americus Reed discusses how brands create cultural relevance beyond traditional sponsorship.
Podcast
How Constraints Shape Creativity and Athletic Development
Author David Epstein discusses creativity, performance, and the value of broad athletic development.
