Brand New Book Out Today!
Brand New Book Out Today!
Wharton Professor of Marketing Barbara Kahn has a new book “The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption,” released today! Co-Host Americus Reed discusses the research and takeaways of The Shopping Revolution with Barbara on Marketing Matters.
Buy the Book: https://www.amazon.com/Shopping-Revolution-Successful-Retailers-Disruption-ebook/dp/B07BHTJN7G
A study co-authored by Wharton’s Sandra Schafhäutle examines why companies choose to hide their names in public shipping data.
In this Nano Tool for Leaders, experts from Wharton and Slalom explain how to find the best time for meetings based on your team’s biological rhythm.
Most people would not prefer to take ethical advice from a computer, but a new Wharton study shows how attitudes change when users see how good AI guidance can be.
