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Lindsey Roy, CMO of Greetings at Hallmark Cards, talks to host Americus Reed about how the company is gearing up to help people prepare for the holidays! Then, Merrilee Kick, Founder and CEO of BuzzBallz, talks with Americus about the Buzz around her great new stocking stuffer – booze to go! – on Marketing Matters.

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Why ‘Identity Permission’ Is the New Competitive Advantage

Why ‘Identity Permission’ Is the New Competitive Advantage

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Wharton’s Americus Reed II explains why identity permission — the willingness to make a brand part of how we see ourselves — is increasingly important for marketers in the age of AI.

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Building Brain Capital: Why Early Childhood Education Shapes the Future Workforce and Economy

Building Brain Capital: Why Early Childhood Education Shapes the Future Workforce and Economy

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Experts from the Wharton Neuroscience Initiative and Masterminds Education explain why fostering adaptability early on generates lifelong returns, especially in the age of AI.

What I’ve Learned: Kenneth Shropshire

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In a wide-ranging conversation with Wharton Dean Erika James, Kenneth Shropshire reflects on his unconventional path to academia and how the business of sports has evolved over his career.