The K@W Network:
Advertisers often use multiple publishers for their online campaigns, but many are not using the best metrics to decide which publishers they should compensate, new Wharton research shows.
Wearable fitness monitors are suddenly everywhere. But how accurately do they count our steps? And more important, how well do they help us overcome our own inertia?
Hospitals and academic medical centers are hiring chief innovation officers to transform the way they deliver care. What factors can most affect the outcome?
While pharmaceutical companies hope their television ads might convince a consumer to choose their drug over a rival’s, new Wharton research finds that the ads have a number of additional,[…]
Consumers today often belong to a host of retail ‘loyalty programs,’ earning redeemable points when they spend. So why do so many people stockpile points instead of using them?
After a corporate spin-off, members of the parent firm’s board are often placed on the board of the divested firm. But what does it mean for a newly created company[…]
In normal years, investing in equities can reap extremely healthy returns. But not all of that ROI is based on what you'd think. Some of it is rooted in the[…]
If we were rational, we would make choices based on long-term goals, not short-term desires. But that’s not always the case. New research by Wharton’s Howard Kunreuther suggests ways to[…]
A year after the Supreme Court’s Hobby Lobby decision, a big question remains: How far do corporate religious rights go? Wharton’s Amy Sepinwall offers some answers in two recent papers.
A new e-book co-authored by Wharton professor Kevin Werbach offers ideas for using game elements to engage customers, employees and others.