The K@W Network:
It’s no secret that many consumers now binge-buy online. But new research by Wharton’s Eric Bradlow shows how marketers can track that behavior to effectively target these profitable customers.
New research by Wharton’s Todd Gormley shows that managers who “play it safe” may not take the risks that are necessary to create value for shareholders.
A study on small and medium enterprises in India demolishes some myths about job creation.
New indices of housing land prices in China show that the market has in some cases regressed to where it was five years ago, Wharton's Joseph Gyourko says.
Innovation in the business model – not just products – can drive enormous value, says Wharton management professor Raffi Amit.
Money can't buy happiness, but time -- and the way we choose to spend it -- can greatly impact how content we feel about our lives, according to Wharton's Cassie[…]
Some companies are turning to social media activity to help determine a person's credit-worthiness. Wharton research shows the data that matter can come from unexpected places.
When it comes to global financial crises, planning must focus on the future, not the past, says Wharton’s Franklin Allen.
Recent Wharton research finds that the use of enterprise social media may improve firms' bottom lines, but it also -- surprisingly -- may help workers avoid being laid off.
A new study finds that people of “middle status” are the most likely to adopt status-enhancing products.