The K@W Network:
A new study finds that people of “middle status” are the most likely to adopt status-enhancing products.
Today's consumers can be a brand's biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton marketing professor Americus Reed.
New research by Wharton’s Alex Edmans shows that high levels of employee satisfaction benefit shareholders, especially in countries that have flexible labor policies.
When it comes to matching platforms like online dating sites, sometimes less choice is better -- and worth paying for.
Penn's Danielle S. Bassett, 32, the youngest of this year's MacArthur fellows, talks about her research in understanding how the human brain functions.
When is honesty not the best policy and deception morally correct? More often than you might think, as it turns out.
New Wharton research finds that over the course of a work day, employees pay less and less attention to the secondary tasks that, while not as central to their jobs,[…]
Consumers aren’t always looking for a “miracle product” to fix their problems — sometimes, they want to work hand-in-hand with a brand to succeed, Wharton research shows.
The housing boom of the mid 2000s spread from one neighboring locale to another in the U.S. Local fundamentals have only a limited ability to account for contagion, suggesting that[…]
Adopting a new model to treat such illnesses as diabetes and hypertension can cut down on hospital ER visits, according to new research by Wharton professor Guy David and four[…]