Nancy Lublin, Founder & CEO of Crisis Text Line, joins host Nicolaj Siggelkow to discuss how she’s using big data in new and innovative ways to help solve problems on Mastering Innovation. Crisis Text Line is a global not-for-profit organization providing free crisis intervention via SMS message. The organization’s services are available 24 hours a day every day, throughout the US by texting 741741 or Canada by texting 686868.