Wharton Assistant Professor of Marketing Shiri Melumad talks about her new research into the concept of “successive summarization” and how news stories become distorted as they are sequentially retold. She also discusses the role social media plays in this phenomenon.
This Week in Business
Understanding the Dynamics of Distortion in Retelling the News
Wharton marketing professor discusses new research into how original news stories are distorted as they are sequentially retold
Wharton marketing professor discusses new research into how original news stories are distorted as they are sequentially retold
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