Harnessing Creativity to Drive Biomedical Innovation

Hosts Nicolaj Siggelkow and Harbir Singh talk with the authors of the new book “Managing Discovery in the Life Sciences: Harnessing Creativity to Drive Biomedical Innovation” on Mastering Innovation. Authors are: Philip Rea, Professor of Biology at the University of Pennsylvania, Mark Pauly, Professor of Health Care Management and of Business Economics and Public Policy at the Wharton School, and Lawton R Burns (Rob), Professor of Health Care Management at the Wharton School.