Joseph Simmons’ research focuses on judgment and decision making, with an emphasis on understanding the psychological processes that lead managers and consumers to make irrational and suboptimal decisions. He has published in top-tier peer-reviewed psychology and business journals, such as Psychological Science, Journal of Experimental Psychology: General, Journal of Consumer Research, and Journal of Marketing Research. In addition, his research on experimental methods has helped change the way behavioral scientists conduct and report their research, so as to improve the integrity of the scientific process.
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