James Dinan, co-owner of the Milwaukee Bucks, discusses his organizations newest strategies to engage stadium-goers in the age of digital.

Subscribe wherever you listen to your podcasts.

Apple Podcasts
Spotify
RSS

How does a sports franchise keep up with the insatiable appetite of Americans’ need to be entertained? James Dinan, co-owner of the NBA’s Milwaukee Bucks, is developing strategies to enhance fans’ in-stadium experience as cable TV and various screen choices compete for viewers. Dinan, who is also the founder, chairman and CEO of York Capital Management, appeared on Knowledge at Wharton’s SiriusXM show during the Wharton Global Forum in Miami to discuss expanding the international footprint of the NBA, building a new stadium in Milwaukee and growing the Bucks’ digital services.

The Knowledge at Wharton show airs Monday through Friday, 10 a.m. – 12 p.m. EST, on Wharton Business Radio on SiriusXM channel 111.

Comments

New This Week

A neoclassical building with large columns and decorative elements. The text "This Week in Business" is overlaid at the bottom with a city skyline and signal icon.
Podcast

The Fed’s Payment Rails and Fintech Access

March 18, 2026 • 14 min listen
Finance & Accounting

David Zaring, Wharton professor of legal studies and business ethics, discusses the Fed’s proposal to grant limited payment system access to fintech and crypto firms.

Various sports balls and a whistle on a blue background with strategic play icons, featuring the Wharton School logo and the word "Moneyball."
Podcast

How Analytics Shape NFL Team Building With Brandt Tilis

March 18, 2026 • 48 min listen
Data Analytics

Carolina Panthers EVP Brandt Tilis discusses draft capital, quarterback contracts, and roster construction, while the hosts also examine the World Baseball Classic and late-season NHL storylines.

A healthcare professional in blue scrubs working on a laptop in a medical setting. They have a stethoscope around their neck.

Can AI Manage an Entire Medical Decision Process?

March 17, 2026 • 6 min read
Health Care Management

A new Wharton study tests whether AI can handle realistic clinical decision-making, a dynamic process that requires managing a patient’s condition under time pressure.