Stefano Puntoni, Wharton marketing professor and co-director of Wharton Human AI Research, explores the latest developments in artificial intelligence, including massive vertical integration deals, high-profile copyright settlements, and new frontiers in synthetic data that are transforming how businesses understand consumers.
This Week in Business
Exploring AI Investments, Legal Challenges, and Customer Insight Innovation
Wharton marketing professor discusses AI partnerships, copyright settlements, and the role of synthetic data in business.
October 1, 2025
• 9 min listen
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