Rob DiGisi, lecturer at the Wharton School and founder of Iron Horse Marketing, discusses the implications of the House v. NCAA settlement, including direct athlete compensation, the evolving role of NIL collectives, and the far-reaching consequences for non-revenue sports, program structures, and the traditional identity of college athletics.
This Week in Business
From Amateurism to Paychecks: College Athletics in Transition
Wharton lecturer unpacks how a landmark legal settlement is reshaping the future of collegiate athletics.
June 18, 2025
• 10 min listen
Listen to the podcast.
Subscribe wherever you listen to your podcasts.
Comments
New This Week
Wharton Accenture Agentic Cost Framework
Available on October 28, 2026.
The Next Phase of AI
In an excerpt from his new book, ‘Co-Existence,’ Wharton’s Ethan Mollick explores AI’s rapid advances and their inevitable impact on how we work and live.
Nobel Laureate Among 9 New Faculty at Wharton
Here’s a look at Wharton’s newest faculty members and the research that motivates them.
