Gideon Nave, Wharton associate professor of marketing, explores the complex intersection of personal autonomy, informed consent, and societal benefit as 23andMe’s bankruptcy raises urgent questions about the fate and control of sensitive genetic information.
This Week in Business
Navigating Genetic Data Privacy in the Wake of 23andMe’s Bankruptcy
Wharton marketing professor discusses the ethical and regulatory dilemmas surrounding consumer genetic data amid a major biotech bankruptcy.
May 23, 2025
• 8 min listen
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