Eric Bradlow, professor and chair of the marketing department at the Wharton School and co-host of The Wharton Moneyball Postgame Podcast, explores the accelerating role of private equity in professional sports ownership, its potential move into college athletics, and the financial and fan-facing implications of these seismic shifts in the sports industry.
This Week in Business
How Investment Firms Are Reshaping the Business of Sports
Wharton professor and chair of the marketing department breaks down how private equity is transforming the landscape of professional and collegiate sports.
April 23, 2025
• 8 min listen
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