Wharton associate professor of marketing Pinar Yildirim joins the show to discuss her new research on brand loyalty and shopping with technology.
This Week in Business
Alexa, Can You Do My Holiday Shopping? New Research Explores How Customers Use Technology to Shop
Wharton professor discusses brand loyalty and shopping with technology.
November 16, 2023
• 9 min listen
Updated: November 17, 2023
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