The Knot's Esther Lee, Zola's Jennifer Spector and Wharton's Ludovica Cesareo discuss how the latest royal wedding highlights new wedding industry trends among millennials.

Subscribe wherever you listen to your podcasts.

The royal wedding of Prince Harry and Meghan Markle was one of the most watched television events of 2018, drawing about 29 million viewers in the United States and a global audience estimated in the hundreds of millions. The lavish ceremony at St. George’s Cathedral in Windsor Castle was a feast for the eyes, a mix of old-world pageantry and personal touches from a young couple determined to do things their own way.

As with the weddings of Charles and Diana and William and Kate before them, the Harry-Meghan nuptials are sure to inspire style trends for ceremonies in the year to come. The Knowledge at Wharton show, which airs on SiriusXM channel 111, recently invited Esther Lee, senior news editor with wedding planning website The Knot, and Jennifer Spector, director of brand marketing for wedding planning and registry company Zola, to talk about the royal influence on the wedding industry. They were joined by Ludovica Cesareo, a post-doctoral fellow in marketing at Wharton who is getting married soon in her native Rome.

Listen to the full podcast using the player above.

Additional Coverage:

Why Monarchies Rule When It Comes to Standard of Living

Comments

New This Week

Brands and Identity in the Age of Social Media
Podcast

Brands and Identity in the Age of Social Media

May 22, 202611 min listen

Wharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.

Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy
Podcast

Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy

May 21, 202630 min listen

Rosalie Kennedy on building Athletic Brewing into a cultural brand at the center of changing drinking habits.

Host’s Cut: Reflections on Season Five
Podcast

Host’s Cut: Reflections on Season Five

May 21, 202612 min listen

Host Matthew Bidwell recaps season five of ‘Where AI Works.’