The K@W Network:
While pharmaceutical companies hope their television ads might convince a consumer to choose their drug over a rival’s, new Wharton research finds that the ads have a number of additional,[…]
Consumers today often belong to a host of retail ‘loyalty programs,’ earning redeemable points when they spend. So why do so many people stockpile points instead of use them?
After a corporate spin-off, members of the parent firm’s board are often placed on the board of the divested firm. But what does it mean for a newly created company[…]
In normal years, investing in equities can reap extremely healthy returns. But not all of that ROI is based on what you'd think. Some of it is rooted in the[…]
Wharton finance professor Jeremy Siegel says the impact of the Greek debt crisis, while dire for the country and its citizens, will be restrained.
Events in the eurozone have quickly moved from threats to market shock. Wharton's Mauro Guillen discusses what is likely to unfold. “There is no other way to describe the situation[…]
If we were rational, we would make choices based on long-term goals, not short-term desires. But that’s not always the case. New research by Wharton’s Howard Kunreuther suggests ways to[…]
A year after the Supreme Court’s Hobby Lobby decision, a big question remains: How far do corporate religious rights go? Wharton’s Amy Sepinwall offers some answers in two recent papers.
The Supreme Court ruling on health care subsidies has averted disruption of the market, but more states may tap the federal marketplace, say experts.
A new e-book co-authored by Wharton professor Kevin Werbach offers ideas for using game elements to engage customers, employees and others.