Technology

Marketing the Future: How Data Analytics Is Changing

Data analytics is at an inflection point as growing concerns about security, privacy, bias and regulation bump up against the benefits of artificial intelligence and machine learning.

Gamification Is Changing How We Work — and Succeed

From motivating employees to maintaining healthy habits, games can help us achieve our goals in surprising ways, say the authors of the revised and updated edition of ‘For the Win.’

How Gaming Can Help Learners of All Ages

Wharton Interactive co-founders Sarah Toms and Ethan Mollick are creating the next generation of game-based learning experiences that democratize education and make lessons more memorable.

Artificial Intelligence Will Change How We Think About Leadership

vishal sikka

The increasing attention being paid to artificial intelligence raises important questions about its integration with humanity, according to David De Cremer, author of the book ‘Leadership by Algorithm.’

How Social Media Is Shaping Political Campaigns

Political newcomers can leverage social media to raise money and gain recognition, which could help them compete against incumbents, according to new research co-authored by Wharton’s Pinar Yildirim.

Saving the Robot Radiologists

vishal sikka

Artificial intelligence needs to simplify radiologists’ work before they adopt it widely, write Ulysses Isidro and Saurabh Jha from Penn's Perelman School of Medicine in this opinion piece.

Everything You Have Read About Contact Tracing Apps Is Wrong

Contact tracing is critical to reopening society. But are the apps for that any good? Penn's Lyle Ungar answers that question and more in this opinion piece.

Women in Data Science: Moving from Inclusion to Influence

At Penn's Women in Data Science conference, representatives from the field discussed some of the obstacles to working successfully in an area that's still dauntingly opaque to many.

Five Strategies for Putting AI at the Center of Digital Transformation

Having the right strategies in place determines which AI projects succeed and which do not, writes Wharton's Kartik Hosanagar in this opinion piece.

Telling the Data Story Behind Video Gaming

At a “datathon” hosted by Wharton Customer Analytics, gaming giant Electronic Arts invited Penn students to demonstrate their data analytics prowess.

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