The K@W Network:
Amazon’s runaway growth has prompted questions about whether it has become a massive monopoly that is unfairly edging out smaller competitors.
Cleanliness, safety and progressive business environments are a boon to nations’ brands, while untrustworthy politics and poor quality products hold others back, according to a new report.
The diamond industry is responding to consumer demand for ethically sourced stones that are conflict-free. Three experts explain how greater transparency is benefiting both buyers and sellers.
Wharton marketing professors Americus Reed and Patti Williams analyze the 2019 Super Bowl commercials, saying most were lackluster and devoid of the kind of creative edginess seen in years past.
Whether it’s prompting someone to adopt a pet or to share content on social media, what do natural language processing and related tools tell us about persuasion?
New Wharton research says that a better way to crowdsource ideas is to avoid the most popular answer to a question and select the “surprisingly popular” one.
Despite the backlash to Gillette’s controversial “toxic masculinity” ad, experts say the brand is tackling social issues in a smart way.
Buoyed by a strong economy and low unemployment, 2018 holiday retail sales were the best in six years. What's in store for this year?
Former communication executive Karen Wickre has written a book to help introverts learn how to network effectively.
Marketing and branding principles are at work in the stalemate in Washington over the border wall, writes Wharton marketing professor Americus Reed II in this opinion piece.
The battle for business growth does not start online or on store shelves. Rather, it takes place in the subconscious mind of prospective customers, write Michael Platt and Leslie Zane[…]