The K@W Network:
Data collected from genetic testing kits can help marketers customize products for consumers. But a new Wharton study raises red flags over ethics, privacy and the potential for misinformation.
The coronavirus pandemic has wreaked havoc on American retailers, particularly those that sell nonessential goods such as apparel. What will the sector look like once the viral threat has passed?
From designer street wear to lobster macaroni and cheese, mixing high-end products with low-end elements is a big trend in marketing. New research coauthored by Wharton’s Jonah Berger examines why[…]
In behavioral economics, friction that slows down processes is called “sludge.” It deprives consumers of access to goods, services and opportunities, and sweeping it away should be a high priority,[…]
Rajesh Jain, founder of Netcore Solutions, says companies must focus on finding and keeping their best customers.
Macy’s has a three-year plan to turn around flagging sales, but experts say it might be too little, too late for the iconic U.S. retailer.
When consumers order online, they want what they want -- and fast. Industry leaders discussed the latest strategies for e-commerce at the Baker Retailing Center CEO Summit in New York[…]
Luxury retailers such as Saks, Nordstrom and Gucci are investing in lavish physical stores blended with improved online service to lure customers, according to industry players at the Baker Retailing[…]
As the global media landscape shifts, how will top brands succeed at attracting customers and keeping them engaged? Google’s Gopi Kallayil offers his insights in this opinion piece.
Fashion re-commerce -- renting, reselling, thrifting -- is changing the fabric of the retail industry, according to speakers at the Baker Retailing Center CEO Summit in New York.
Free shipping is great for shoppers, but it’s becoming an increasingly significant cost for online sellers. Wharton’s Barbara Kahn and Ron Berman discuss the free-shipping conundrum faced by retailers large[…]