Marketing

E-commerce and Consumers: Can Retailers Meet Rising Demands?

When consumers order online, they want what they want — and fast. Industry leaders discussed the latest strategies for e-commerce at the Baker Retailing Center CEO Summit in New York City.

Can Luxury Retail Attract a New Generation of Shoppers?

Luxury retailers such as Saks, Nordstrom and Gucci are investing in lavish physical stores blended with improved online service to lure customers, according to industry players at the Baker Retailing[…]

Five Ways Brands Are Changing Their Playbooks to Win

Mobile Payments

As the global media landscape shifts, how will top brands succeed at attracting customers and keeping them engaged? Google’s Gopi Kallayil offers his insights in this opinion piece.

The Rise of Re-commerce: Why Everything Old Is New Again

Fashion re-commerce -- renting, reselling, thrifting -- is changing the fabric of the retail industry, according to speakers at the Baker Retailing Center CEO Summit in New York.

Is Free Shipping Sustainable for Retailers?

Free shipping is great for shoppers, but it’s becoming an increasingly significant cost for online sellers. Wharton’s Barbara Kahn and Ron Berman discuss the free-shipping conundrum faced by retailers large[…]

Has the Sharing Economy Disrupted Marketing? Not Quite…

sharing economy marketing strategy

A new paper by Wharton's Cait Lamberton offers guidance for marketers who must transform traditional practices and beliefs to fit the modern sharing economy.

Finding Your Voice: Why Confidence Is Key to Persuasion

nonverbal communication in persuasion

Wharton marketing professor Jonah Berger’s latest research on persuasive language puts some science behind the notion that it’s not what you say, it’s how you say it.

Fashion Fail: Where Did Forever 21 Go Wrong?

Three big mistakes led to Forever 21’s bankruptcy filing and could imperil the fast-fashion chain’s future, experts say.

Serving More Than the Brand: How Infosys Reimagined the Tennis Experience

With three of the largest tennis franchises under its belt, Infosys, an Indian IT services firm, wants to take its digital technology skills to other sports.

Why Being a Celebrity Is Big Business

celebrity culture

In her new book, Columbia University professor Sharon Marcus traces the history of celebrity culture and shows how the biggest stars stay relevant by learning how to manipulate the media[…]

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