Marketing

Design for All: Why Inclusion Matters in Business

In her new book, inclusive design expert Kat Holmes explains why the most effective business models and products are the ones that benefit the greatest variety of people.

Can Shaq Save the Papa John’s Brand?

Experts think Papa John’s is playing to win by hiring NBA legend and entrepreneur Shaquille O’Neal as its first African-American board member and brand ambassador.

Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands

Consumers are creatures of habit -- so what makes them decide to turn away from brands they’ve supported for years?

Can Amazon Reinvent the Traditional Supermarket?

Amazon's new grocery stores are expected to merge bricks-and-mortar and online experiences, then power it with data analytics. Will it work?

Can Kraft Heinz Catch Up with Its Changing Market?

Following a $12.6 billion loss for 2018, Kraft Heinz needs to recast its product portfolio in ways that reflect the general shift towards healthier foods, experts say.

Oscars Economics: Does Winning Mean a Windfall?

Winning an Oscar is a great honor for a film, actor or director. But can the financial benefits be measured?

Gucci’s Misstep: Why a More Diverse Fashion Industry Is the Answer

Gucci’s release of a sweater resembling blackface is the latest controversy renewing calls for greater diversity in the fashion industry.

Nation Branding: Which Countries Ranked Highest This Year?

Cleanliness, safety and progressive business environments are a boon to nations’ brands, while untrustworthy politics and poor quality products hold others back, according to a new report.

Still a Girl’s Best Friend: How Ethical Diamonds Are Changing the Industry

The diamond industry is responding to consumer demand for ethically sourced stones that are conflict-free. Three experts explain how greater transparency is benefiting both buyers and sellers.

Why This Year’s Super Bowl Ads Were ‘Meh’

Wharton marketing professors Americus Reed and Patti Williams analyze the 2019 Super Bowl commercials, saying most were lackluster and devoid of the kind of creative edginess seen in years past.

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