The K@W Network:
Shoppers are losing patience with retailers during the pandemic, according to a new study that finds significant dissatisfaction with both in-store and online purchases. Wharton’s Tom Robertson explains how retailers can win them back.
In a stark turnabout, the NFL is now embracing the same goals of social justice and racial equality that cost quarterback Colin Kaepernick his football career. Experts explain the change[…]
Easy returns are great for shoppers, but they are becoming a bigger financial liability for stores. New research co-authored by Wharton’s Thomas S. Robertson explains why it’s time for retailers[…]
In an excerpt from the new edition of his book 'Customer Centricity,' Wharton’s Peter Fader describes how Starbucks has pivoted in recent years to capture more information about its customers[…]
An international consumer brand challenged students to mine its data for revenue-boosting insights at a recent “Datathon” hosted by Wharton Customer Analytics.
New Wharton research explores why consumers are more willing to share personal information when communicating on a smartphone compared with a computer.
When stores start to reopen, the pandemic will have left an indelible footprint on how U.S. consumer-facing businesses operate, writes the Conference Board’s Denise Dahlhoff in this opinion piece.
The coronavirus pandemic has wreaked havoc on American retailers, particularly those that sell nonessential goods such as apparel. What will the sector look like once the viral threat has passed?
From designer street wear to lobster macaroni and cheese, mixing high-end products with low-end elements is a big trend in marketing. New research coauthored by Wharton’s Jonah Berger examines why[…]
In behavioral economics, friction that slows down processes is called “sludge.” It deprives consumers of access to goods, services and opportunities, and sweeping it away should be a high priority,[…]