Marketing

Is Amazon Getting Too Big?

Amazon’s runaway growth has prompted questions about whether it has become a massive monopoly that is unfairly edging out smaller competitors.

User-generated Content: The Medium Impacts the Message

When we write reviews, send tweets or create other online content, the type of device we use matters, according to new Wharton research.

What We Can Learn from the Fisher-Price Rock ‘n Play Recall

The controversy surrounding Fisher-Price’s Rock ’n Play Sleeper shines a light on the need to balance corporate growth with safety -- and also where regulators went wrong.

Design for All: Why Inclusion Matters in Business

In her new book, inclusive design expert Kat Holmes explains why the most effective business models and products are the ones that benefit the greatest variety of people.

Can Shaq Save the Papa John’s Brand?

Experts think Papa John’s is playing to win by hiring NBA legend and entrepreneur Shaquille O’Neal as its first African-American board member and brand ambassador.

Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands

Consumers are creatures of habit -- so what makes them decide to turn away from brands they’ve supported for years?

Can Amazon Reinvent the Traditional Supermarket?

Amazon's new grocery stores are expected to merge bricks-and-mortar and online experiences, then power it with data analytics. Will it work?

Can Kraft Heinz Catch Up with Its Changing Market?

Following a $12.6 billion loss for 2018, Kraft Heinz needs to recast its product portfolio in ways that reflect the general shift towards healthier foods, experts say.

Oscars Economics: Does Winning Mean a Windfall?

Winning an Oscar is a great honor for a film, actor or director. But can the financial benefits be measured?

Gucci’s Misstep: Why a More Diverse Fashion Industry Is the Answer

Gucci’s release of a sweater resembling blackface is the latest controversy renewing calls for greater diversity in the fashion industry.

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