The K@W Network:
Macy’s has a three-year plan to turn around flagging sales, but experts say it might be too little, too late for the iconic U.S. retailer.
When consumers order online, they want what they want -- and fast. Industry leaders discussed the latest strategies for e-commerce at the Baker Retailing Center CEO Summit in New York[…]
Luxury retailers such as Saks, Nordstrom and Gucci are investing in lavish physical stores blended with improved online service to lure customers, according to industry players at the Baker Retailing[…]
As the global media landscape shifts, how will top brands succeed at attracting customers and keeping them engaged? Google’s Gopi Kallayil offers his insights in this opinion piece.
Fashion re-commerce -- renting, reselling, thrifting -- is changing the fabric of the retail industry, according to speakers at the Baker Retailing Center CEO Summit in New York.
Free shipping is great for shoppers, but it’s becoming an increasingly significant cost for online sellers. Wharton’s Barbara Kahn and Ron Berman discuss the free-shipping conundrum faced by retailers large[…]
A new paper by Wharton's Cait Lamberton offers guidance for marketers who must transform traditional practices and beliefs to fit the modern sharing economy.
Wharton marketing professor Jonah Berger’s latest research on persuasive language puts some science behind the notion that it’s not what you say, it’s how you say it.
Three big mistakes led to Forever 21’s bankruptcy filing and could imperil the fast-fashion chain’s future, experts say.
With three of the largest tennis franchises under its belt, Infosys, an Indian IT services firm, wants to take its digital technology skills to other sports.