Marketing

Why Major Brands Are Becoming More Size Inclusive

Experts say the recent boom in plus-size clothing offerings is the result of financial and social pressure that is pushing manufacturers to scramble for a share of this $21 billion market.

On Betsy Ross and Bad Language: Navigating the New Marketing Minefield

The recent controversy over Nike sneakers sporting a Revolutionary War-era flag raises similar questions to a Supreme Court decision on the use of controversial words as marketing tools, notes the[…]

Comic-Con’s Eisner Awards: Honoring a Long-maligned Medium

The highly successful business of popular culture is based, in part, on a medium that was denigrated and despised throughout much of its history – comic books. Comic-Con's Eisner Awards[…]

Word-of-Mouth Marketing: How to Radically Boost Success

Bringing out the best in customers can lead to an 86% jump in both referrals and the conversion rates for those receiving the message, notes new research.

Is Amazon Getting Too Big?

Amazon’s runaway growth has prompted questions about whether it has become a massive monopoly that is unfairly edging out smaller competitors.

User-generated Content: The Medium Impacts the Message

When we write reviews, send tweets or create other online content, the type of device we use matters, according to new Wharton research.

What We Can Learn from the Fisher-Price Rock ‘n Play Recall

The controversy surrounding Fisher-Price’s Rock ’n Play Sleeper shines a light on the need to balance corporate growth with safety -- and also where regulators went wrong.

Design for All: Why Inclusion Matters in Business

In her new book, inclusive design expert Kat Holmes explains why the most effective business models and products are the ones that benefit the greatest variety of people.

Can Shaq Save the Papa John’s Brand?

Experts think Papa John’s is playing to win by hiring NBA legend and entrepreneur Shaquille O’Neal as its first African-American board member and brand ambassador.

Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands

Consumers are creatures of habit -- so what makes them decide to turn away from brands they’ve supported for years?

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