The K@W Network:
Experts say the recent boom in plus-size clothing offerings is the result of financial and social pressure that is pushing manufacturers to scramble for a share of this $21 billion market.
The recent controversy over Nike sneakers sporting a Revolutionary War-era flag raises similar questions to a Supreme Court decision on the use of controversial words as marketing tools, notes the[…]
The highly successful business of popular culture is based, in part, on a medium that was denigrated and despised throughout much of its history – comic books. Comic-Con's Eisner Awards[…]
Bringing out the best in customers can lead to an 86% jump in both referrals and the conversion rates for those receiving the message, notes new research.
Amazon’s runaway growth has prompted questions about whether it has become a massive monopoly that is unfairly edging out smaller competitors.
When we write reviews, send tweets or create other online content, the type of device we use matters, according to new Wharton research.
The controversy surrounding Fisher-Price’s Rock ’n Play Sleeper shines a light on the need to balance corporate growth with safety -- and also where regulators went wrong.
In her new book, inclusive design expert Kat Holmes explains why the most effective business models and products are the ones that benefit the greatest variety of people.
Experts think Papa John’s is playing to win by hiring NBA legend and entrepreneur Shaquille O’Neal as its first African-American board member and brand ambassador.
Consumers are creatures of habit -- so what makes them decide to turn away from brands they’ve supported for years?