During a recent visit to Wharton, Disney CEO Bob Iger said acquiring household names like Pixar, Marvel and Star Wars was key to the company’s strategy for making its new streaming service stand out in a crowded market.

Knowledge@Wharton Partners
During a recent visit to Wharton, Disney CEO Bob Iger said acquiring household names like Pixar, Marvel and Star Wars was key to the company’s strategy for making its new streaming service stand out in a crowded market.
Knowledge@Wharton Partners