What if the real value of AI isn’t in the technology itself, but in the pain points and problems it solves for business? That’s the question at the heart of this episode of Where AI Works, which features an iconic company that’s been at the forefront of digital transformation for decades.

Host Serguei Netessine is joined by Tereza Nemessanyi, worldwide director of private equity and venture capital partnerships at Microsoft, to explore the varied, experimental approaches many of her clients are taking in an effort to monetize their AI offerings. As Tereza points out, AI deployment is still in its early stages, and success in this space requires a culture that supports rapid iteration, short sprints, and a willingness to explore both vertical and horizontal applications to see what sticks. She believes the biggest opportunities lie in high “cost-to-serve” areas — pain points where AI can dramatically reduce effort or complexity. In other words, AI isn’t a destination — it’s a journey, and the smartest companies are already well down the road.

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