New research from Wharton’s Patti Williams tackles one of the biggest contradictions in consumer behavior: why we love stuff that’s so bad, it’s good. (Read the article.)
This Week in Business
When and Why Consumers Love Bad Options
Wharton's Patti Williams joins the show to talk about why some content is “so bad it’s good.”
March 15, 2024
• 10 min listen
Listen to the podcast.
Subscribe wherever you listen to your podcasts.
Comments
New This Week
The Different Philosophies Driving AI Regulation Today
Wharton’s Cornelia Walther explains how different countries are approaching AI regulation and what that means for business leaders.
How Trust Shapes Retirement Security
New Wharton research shows how people’s trust in financial institutions and government programs could boost or deplete their retirement nest eggs.
Podcast
Will the Government Bail Out Your 401(k) in a Market Crash?
Wharton finance professor Nikolai Roussanov explains how 401(k)s are exposed to market volatility, the likelihood of government intervention, and what investors should expect in a crisis.
