Michael Platt, Wharton professor of marketing, psychology, and neuroscience, discusses his research on brain-based performance metrics, explaining how focus, confidence, and mental fatigue can be measured to improve athlete selection, training, and development, while also revealing applications for business leadership, cybersecurity, and other high-pressure professions.

Comments

New This Week

Why Consumers Are Still Spending Despite Inflation
Podcast

Why Consumers Are Still Spending Despite Inflation

July 21, 202614 min listen

Professor Barbara Kahn explains what is driving resilient retail spending.

Social Security’s Funding Crisis and the Future of Retirement
Podcast

Social Security’s Funding Crisis and the Future of Retirement

July 17, 202613 min listen

Wharton professor Kent Smetters explains Social Security’s projected funding shortfall, the risk of benefit cuts, and the policy choices ahead.

How AG1 Built Trust Through Podcast Marketing
Podcast

How AG1 Built Trust Through Podcast Marketing

July 16, 202629 min listen

Paulie Dery, chief marketing officer at AG1, on turning trusted podcast voices into lasting brand growth.