Professor Raghu Iyengar discusses the expanding role of the chief revenue officer.
Listen to the podcast.
The chief revenue officer is no longer just a sales leader.
Raghu Iyengar, Wharton marketing professor and academic director of Wharton’s Chief Revenue Officer Program, explains why companies are turning to CROs to align sales, marketing, product, finance, and growth around a single revenue strategy.
He also discusses how AI is raising the stakes for revenue leaders, why a holistic view of the organization matters, and how the role will continue to evolve as new sources of revenue emerge.
Jeremy Siegel and Jeremy Schwartz discuss how artificial intelligence is transforming financial services, from investment research and financial advice to productivity, innovation, and the future of the industry.
Henning Piezunka, Wharton associate professor of management, explores how rivalry motivates individual performance while potentially undermining team success.
Samuel Ventura, vice president of hockey strategy and research for the Buffalo Sabres, explores how a rapidly rising salary cap is changing roster construction, contracts, and player valuation.
