Professor Raghu Iyengar discusses the expanding role of the chief revenue officer.
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The chief revenue officer is no longer just a sales leader.
Raghu Iyengar, Wharton marketing professor and academic director of Wharton’s Chief Revenue Officer Program, explains why companies are turning to CROs to align sales, marketing, product, finance, and growth around a single revenue strategy.
He also discusses how AI is raising the stakes for revenue leaders, why a holistic view of the organization matters, and how the role will continue to evolve as new sources of revenue emerge.
Patti Williams, Wharton associate professor of marketing, explains how back-to-school shopping blends family decisions, identity, nostalgia, budgets, and retail strategy.
Recent Wharton research explains a long-standing puzzle in bond pricing to provide a more reliable foundation for evaluating corporate credit risk.
A decade-long Wharton study in Zambia found that a short course helped girls stay in school, delay marriage, and deliver strong returns on public funding at low cost.
