Alina Sorescu, Professor of Marketing at Texas A&M, joins host and Wharton Prof Americus Reed to discuss her brand infringement research outlined in recently published paper “Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits” on Marketing Matters.
This Week in Business
The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits
with Alina Sorescu
August 28, 2018
• 21 min listen
with Alina Sorescu
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