Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck. (Read the article.)
This Week in Business
Is Influencer Marketing Worth It?
Wharton's Ryan Dew discusses the difference between "mega" and "micro" influencers in ad campaigns.
April 26, 2024
• 14 min listen
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