Judd Kessler, Wharton professor of business economics and public policy, discusses his research examining how the framing of organ donor registration questions — such as opt-in versus yes/no formats — impacts real-world donor sign-ups, revealing surprising insights about what truly drives people to say “yes” to saving lives.
This Week in Business
How DMV Questions Shape Organ Donor Registration Decisions
Wharton professor of business economics and public policy explores whether rewording organ donor questions at the DMV can meaningfully increase registration rates.
October 17, 2025
• 12 min listen
Listen to the podcast.
Subscribe wherever you listen to your podcasts.
Comments
New This Week
Automation Doesn’t Just Cut Jobs. It Slows Career Progression
Automation is often seen as destroying jobs, but new Wharton research shows it also can quietly block workers from moving into better-paid roles.
How Instant Payments Expose Banks to New Risks
A study of Brazilian banks with high exposure to instant payments reveals how banks could make unintended risky shifts in asset allocation and lending.
How Sports Are a Local Growth Engine
Philadelphia is hosting the FIFA World Cup this year, along with four other major events that will draw millions. A recent Wharton panel discussed the potential economic impact.
