Rob DiGisi, lecturer at the Wharton School and founder of Iron Horse Marketing, discusses the implications of the House v. NCAA settlement, including direct athlete compensation, the evolving role of NIL collectives, and the far-reaching consequences for non-revenue sports, program structures, and the traditional identity of college athletics.
This Week in Business
From Amateurism to Paychecks: College Athletics in Transition
Wharton lecturer unpacks how a landmark legal settlement is reshaping the future of collegiate athletics.
June 18, 2025
• 10 min listen
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