Wharton Professor of Marketing Deborah Small talks about how brands are trying to stay relevant in consumers’ lives through virtue signaling during COVID-19, and the balance they have to strike between seeming authentic vs. disingenuous in this unique environment.
This Week in Business
Fighting for Relevancy During COVID-19
Wharton professor of marketing discusses how brands are trying to stay in front of consumers during this time of economic uncertainty
April 6, 2020
• 12 min listen
Updated: April 7, 2020
Wharton professor of marketing discusses how brands are trying to stay in front of consumers during this time of economic uncertainty
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