Josh Kaplan, Manager of Doja Cat, talks about why today’s musicians need to stay relevant and be creative when it comes to utilizing social media.
This interview originally aired as part of Wharton Business Daily’s special on the music industry.
This Week in Business
Doja Cat’s Manager: Social Media is a Way for Musicians to Market Themselves & Their Music
Josh Kaplan talks about how musicians leaned on social media during the pandemic, and why that won't change going forward
August 8, 2022
• 11 min listen
Josh Kaplan talks about how musicians leaned on social media during the pandemic, and why that won't change going forward
Subscribe wherever you listen to your podcasts.
Comments
New This Week
Podcast
Why Consumers Are Still Spending Despite Inflation
Professor Barbara Kahn explains what is driving resilient retail spending.
Podcast
Social Security’s Funding Crisis and the Future of Retirement
Wharton professor Kent Smetters explains Social Security’s projected funding shortfall, the risk of benefit cuts, and the policy choices ahead.
Podcast
How AG1 Built Trust Through Podcast Marketing
Paulie Dery, chief marketing officer at AG1, on turning trusted podcast voices into lasting brand growth.
