with Elizabeth Rutledge of American Express and Jay Livingston of BARK/Bark Box
with Elizabeth Rutledge of American Express and Jay Livingston of BARK/Bark Box
*NEW* Business Radio Monthly Special! CMO Spotlight is by CMOs, for CMOs – and everyone else who wants to know what today’s Chief Marketing Officers are thinking and doing, including where they are investing their time, energy, and resources for the future.
Hosts Catharine Hays and Jenny Rooney talk with Elizabeth Rutledge, CMO at American Express, and Jay Livingston, CMO at BARK/Bark Box, about what it’s like for a new CMO’s first 100 days in the role on CMO Spotlight.
Maurice Schweitzer, Wharton professor of operations, information and decisions, examines the Ben & Jerry’s legal battle and the challenges of preserving a company’s social mission under new ownership.
Julie Zukof, vice president of brand at Lucky Strike Entertainment, explains how nostalgia, community, and experiential design are bringing a new generation back to the bowling center.
New research from Wharton shows that overcoming the fear of an inadequate donation can dramatically increase giving.
