Cait Lamberton, Wharton School vice dean and professor of marketing, explains how businesses can balance enthusiasm for new technologies, such as AI, with historical lessons, market fundamentals, and strategic analysis to identify sustainable innovation and avoid costly missteps.
This Week in Business
Balancing Optimism and Caution in Innovation and Business Strategy
Wharton marketing professor discusses how to manage expectations and evaluate value creation in fast-changing innovations.
September 24, 2025
• 10 min listen
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